6.0 Educating and Empowering Potential Customers

Community activities such as tours, solar fairs, and other events can reach different audiences and increase potential customers' knowledge and confidence in solar energy as an option for their own properties (Robin Read/ PIX09676)

Local governments can engage their communities using a variety of outreach activities that promote solar energy technologies. These activities can augment the public's knowledge about solar energy, promote consumer confidence, and help consumers decide whether to install solar energy systems on their properties. This section introduces some of the many outreach activities that promote solar energy. Efforts can target numerous audiences, including residents and businesses, financial institutions, and students. Potential solar outreach service providers include state and local governments, community organizations, colleges and universities, nonprofit organizations, utilities, and industry associations.

This section can help community leaders track their knowledge about the solar outreach and education activities available in their community, and see what activities are in place in the 25 Solar America Cities.