7.0 Conclusion

We anticipate that with these initial baselines established, future polling activity will be even more valuable and insightful, especially if there are any perception shifts. Polling is an important tool to gather information on perceptions about CCS and Pioneer. And now having conducted baseline research, any additional polling will allow us to gauge changes in public attitudes on CCS technology and the project, and adjust our communications and engagement accordingly.

Given this initial set of results, we know that we need to address specific issues with Canadians, Albertans, and local area residents to the proposed site of Pioneer:

  • The need to provide more information on CCS;
  • Addressing safety and risk management concerns;
  • Demonstrating the value of public investment in CCS.

We feel quite strongly about interpreting aggregated polling results conducted over time, rather than the findings of any one single poll, so we are planning further polling activity in Q3 of 2011, and will test all of the findings against the most up-to-date impressions of Albertans and Canadians.

This new data will enable Project Pioneer to make determinations and decisions on focus for continued public engagement strategy, and what concerns or education needs the public and the community has, and to develop strategies accordingly to address those.

More broadly, the Pioneer team will continue to engage in local proactive stakeholder relations to build trust and foster relationships with area stakeholders, as well as to build understanding of CCS and support for Pioneer, and identify issues of concern, as they arise.



Don Wharton – Vice President of Sustainable Development

TransAlta Corporation

Calgary, Alberta, Canada

Office Direct: 1 (403) 267-7681


Stacey Hatcher – Knowledge Transfer Specialist

Project Pioneer

Calgary, Alberta, Canada

Office Direct: 1 (403) 267-7514


© TransAlta Corporation, 2011