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Share your knowledge on Decarboni.se
As I mentioned in my introductory post, Decarboni.se is about sharing the best information on Climate Change solutions. These come from many different sources and we’ll be actively seeking out the best information to publish. So here’s my high-level pitch for why you might want to share on Decarboni.se. Hopefully it will give you a good introduction to the benefits of this approach and we’ll dive into more detail in the future.
#1 Greatly improve web accessibility
Web accessibility is a big issue for an industry with 500-page engineering reports and policy papers with hundreds of acronyms. One of the most important things we do on Decarboni.se is make it easier to access content, particularly large publications. We do this by converting PDFs into more web-ready formats like HTML and eBooks. This then enables semantically defined terms to be linked across the site. For example, take a look at this page and follow the links and you’ll see a number of items that are linked. Clicking on these will take you to pages that describe the term and any other place where the content appears on Decarboni.se. Here are few screenshots below.
All of this improves navigation and find-ability of information and optimises content for search engines. This doesn’t sound like a big deal on its own, but when it happens for hundreds of publications it really starts to change the nature of how people take in information. When combined with our linking approach (which has been automated to a degree) a number of independent publications start to look like a linked Wikipedia for decarbonisation solutions. This is actually the most important thing to understand about our approach as it is unique to Decarbonise.
2. Increase the visibility of your brand
It might be counter-intuitive to traditional communication models— that putting your publications on another site will help with branding—but we think it will. Thinking about a standalone website as your digital presence is old school – today it’s all about platforms and that’s why people have a company presence on Facebook and LinkedIn. We put publications on Decarboni.se but the look-and-feel of your brand in the report will stay the same - no modifications will be made except conversion into other web formats, linking and where applicable, translation into other languages. It doesn’t mean you won’t have the content on your own site, it’s just in multiple places. If you want a different site we can even help you build it as well, pulling key content from the hub. Here’s an example of what we’ve recently done for the European Commission.
3. Meet your compliance requirements for knowledge sharing
Many decarbonisation efforts have mandates to share information online but don’t want to focus on this issue – for them it’s all about doing their analysis and research. Decarboni.se can help you meet requirements from grants or project contracts in relation to online knowledge sharing by removing the need to build your own digital systems, taking advantage of existing platforms. It’s not the model for everyone, but for small knowledge networks and research efforts we think it’s particularly useful.
4. Enable your work reach to a much larger audience
Finally, by loading content onto Decarboni.se, your Information will be put on a high-traffic web platform. You’ll be going where the audience is already looking for the best solutions. This includes being able to take advantage of our ability to translate into other languages such as Chinese, Japanese, Korean and Arabic. Our team will also quite actively promote information through social media and other online sites and visitors will be able to customise their settings to have relevant information pushed to them. We’ll be a bit picky about what makes it onto the platform but we think that will lead to a better outcome as people will trust the content they find here.
Beyond publishing, we can also assist with other online activities to optimise dissemination of publications. This includes webinars, use of private knowledge sharing platforms and events and focused dissemination campaigns.
With these benefits in mind, I hope you’ll consider making use of the Decarboni.se approach. Please drop us a line here if you have any questions or you would like to discuss how Decarboni.se can help your organisation.